As soon as I tell somebody that I’m starting a business with several friends – I get a question: “what kind of business”. And here a difficult part starts… At this early stage of 101senses it’s pretty difficult to explain what we’re trying to do, what we’ll be in 1-3 years, what motivates us, etc. In fact, when I take a moment and think about it then things become quite straightforward and clear. So let me describe what 101senses is all about.